Search Engine Optimization (SEO) 101 - Search Engine Optimization Basics
from Boston Product Management Association
This event has passed.
Thursday, April 17, 2008, 6:15pm - 9:00pm
Presenter: Mike Volpe, HubSpot.
Today, B2B buyers start their purchasing process using a search engine. Marketers are shifting their budgets from outbound marketing techniques like print advertising and direct mail to search engine marketing. Search Engine Optimization (SEO) is an increasingly hot topic for business professionals, but many don't know the basics. They know their companies need to be found in the search engines but don't know how to make it happen. This seminar will demystify SEO and empower marketing professionals to either take on SEO themselves or give them the knowledge they need to hire an effective - not a scam - SEO consultant.
- Understand what is SEO? Why is it important?
- What affects your ranking in search engines
- Taking it on: how to do SEO yourself
- Hiring a consultant: what you need to know before hiring a consultant.
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