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How to Sell Blogging to Your CEO and Clients (Nashua, New Hampshire)
from Search Engine Marketing New England (SEMNE)
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Thursday, May 1, 2008, 6:30pm - 9:00pm
Adding a Blog to the Mix
Blogging can be an effective tool to add to your arsenal; however, not all blogs are effective. Even if adding blogs to your mix seems like a no-brainer, you may need to justify the decision to your CEO or the client who's writing the check.
In this talk we discuss:
- What are the characteristics of the most successful blogs?
- What distinguishes the successful from unsuccessful blogs?
- How to present the case for blogs and other social media to management.
- How to handle the Return On Investment (ROI) issue.
- How to present 'baby steps' to management; simple measures that show results.
Speaker:
Ted Demopoulos' professional background includes over 25 years of experience in Information Technology and Business, including 15 years as an independent consultant. Ted helped start a successful information security company, was the CTO at a "textbook failure" of a software startup, and has advised several other startups. He is a frequent speaker at conferences, conventions, and other business events, author of What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and coauthor of Blogging for Business. Ted conducts Leadership and Information Security Bootcamps for The SANS Institute, and is the principal of Demopoulos Associates, a consulting organization specializing in information security and new media.
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