Mobile Marketing and Advertising
from Mobile Monday Boston
This event has passed.
Monday, May 5, 2008, 7:00pm - 9:30pm
According to the Wall Street Journal, mobile marketers spent $421 million in the US in 2006 (eMarketer). According to the Economist, the global number was $871 million in 2007 (Informa). Who is really spending that kind of money on mobile marketing? Does this mean that mainstream advertisers have embraced the mobile opportunity?
Since Boston is a leader in the mobile advertising space, we are privileged to include some of the most experienced hands in the industry to tell it like it really is. Our lineup so far includes:
Phuc Truong - Managing Director US, Mobile Marketing, Mobext (a division of Havas)
Eswar Priyadarshan - CTO, QuattroWireless
Jeff Ostiguy - VP of Business Development, g8wave
Kent Johnson - Director of Business Operations, ThirdScreen Media (a division of AOL)
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