Marketing Technology: Achieving Digital Campaign Optimization Nirvana
from Massachusetts Innovation & Technology Exchange (MITX)
This event has passed.
Wednesday, July 9, 2008, 8:00am - 10:00am
MITX's June Marketing Technology event explores the rapidly evolving landscape of digital campaign optimization and how marketers can squeeze better results and ROI from their existing campaigns. We'll tackle the tools, tactics and trends impacting marketers and agency professionals seeking to get more bang for their buck.
A panel of marketing optimization experts will tell you what you need to know around tools and processes behind behavioral targeting, campaign management, marketing optimization and, A/B testing.
You'll hear about:
* Quick-hitting changes you can make to optimize digital marketing today
* The next generation of tools and technologies driving campaign optimization
* The pros and cons of closed-loop optimization techniques
* Best practice processes to drive successful adoption and results
* How newer tools can integrate with existing web infrastructure
More information...
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