How to Build a Killer Social Network
from American Marketing Association - Boston
This event has passed.
Monday, July 21, 2008, 6:00pm - 8:30pm
How well are you using social media to market your brand-and yourself? Join us for "How to Build a Killer Social Network: Understanding and Optimizing Social Media," an exclusive AMA Boston keynote and panel. Our expert guest speakers will show you how to transform your social network from mere names and email addresses into powerful partners and allies.
No matter how busy you are, you can network like a pro with our panel's insightful, proven techniques. You'll learn how to get the most from your membership in online communities, from Facebook and LinkedIn to MySpace and Twitter. Our keynote and panel, moderated by noted blogger and social media expert Chris Brogan, brings together some of today's noted social networking visionaries, including representatives from Facebook and LinkedIn.
Their lively discussion will cover how to:
* Build an effective personal network based on relationships, not just numbers
* Manage the shift in media spending from traditional vehicles to online communities
* Keep pace with the rapid changes in the world of social media
Our keynote speaker is John Moore, Senior Vice President and Director of Ideas and Innovation at Mullen Media Hub, who has worked closely with MySpace and Facebook. In his presentation, he'll outline the latest in social media and how it applies to today's marketers.
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