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Social Media: Lead Generation: The Business of Using Blogs, Podcasts, Message Boards and Facebook
from Massachusetts Innovation & Technology Exchange (MITX)
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Tuesday, July 15, 2008, 8:00am - 10:00am
In a world where attention is scarce, where traditional marketing and sales efforts are not as effective as the past, social media tools are suddenly being taken seriously as effective ways to drive awareness, build relationships, and build leads for an organization's products and services.
But it's not as simple as just copying your methods from other channels and just pasting it into a blog post. There are new rules, new methods, and a lot of nuances to consider when thinking about how people relate to podcasts and Facebook profiles. And message boards, a technology that has been around for decades, shouldn't be counted out, either. How do they all work together? How do you use these technologies to build reputation, encourage conversation and convert some of that activity into actual sales leads?
Panelists:
Chris Brogan, VP Strategy & Technology, CrossTech Media, Co-Founder, PodCamp
Brian Halligan, CEO, Hubspot
Chris Penn, CTO, Student Loan Network, Co-Founder, PodCamp
Aaron Strout, Vice President of New Media, Mzinga
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