BIMA Educational Series: Branded Entertainment
from Boston Interactive Media Association (BIMA)
This event has passed.
Thursday, July 17, 2008, 6:00pm - 8:00pm
In this forum, attendees will hear from industry experts who will talk about their experiences and challenges and how they are reinventing the world of entertainment, branding and marketing.
Discussion points include:
* What is the definition of branded entertainment today?
* How well does it work compared to other advertising methods? How can it be integrated into other campaigns?
* What steps should be followed to get started on a branded entertainment campaign?
* What are the best ways to measure the effectiveness of your branded entertainment initiatives?
Moderator: Peter Kim, Senior Analyst, Forrester Research
Panelists: John Dukakis, SVP Branded Entertainment, Hill Holliday; Charlie Herzog, EVP, Client Relations, Science and Fiction
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