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Generating New Business in a Down Economy
from LEXpertise
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Friday, July 18, 2008, 7:45am - 9:00am
A down economy presents lawyers with marketing challenges and opportunities. When competitors become hungrier and more aggressive, they can challenge the relationships you have with your own clients. But if you have more time for marketing, it can be an opportunity to build a strong foundation for the future. The lawyers that are most successful in a down economy will be the ones who improve their marketing efficiency, strengthen relationships with current clients and build bridges to new ones.
This presentation will help do just that, by reviewing data from American Lawyer Media, BTI Consulting, the Legal Marketing Association, and the Association of Corporate Counsel, as well as marketing advice from leading consultants.
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