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Creating a compelling value proposition
from Boston Section of the IEEE Consultants' Network (CNET)
Wednesday, June 24, 2009, 6:30pm - 8:30pm
Chances are you get a lot of your business from referrals-either from previous clients or from others that know your work. The question is: How often do you miss opportunities because a prospective referral source just doesn´t think of you when he/she encounters an organization that can use your services. If this happens regularly, it may be time to develop a marketing strategy for systematically generating referrals.
Please join Barbara Bix, Principal BB Marketing Plus as we discuss steps you can take to cultivate referrals including:
* How to identify effective referral sources
* What you can do to build relationships with these individuals
* How you can stay top of mind
* Ways you can help them recognize situations where you can provide value
* How you can motivate them to introduce you to prospective clients
Please come prepared to discuss your own referral successes.
Barbara Bix, Principal, is a seasoned business-to-business strategic marketing consultant. For the ten years immediately before founding BB Marketing Plus, Ms. Bix managed markets and products for EMC, Motorola, General Electric, and Wang.
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