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4th Annual Cross Media Forum
from Boston Interactive Media Association (BIMA)
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Thursday, September 25, 2008, 8:00am - 12:00pm
In the ever-changing and increasingly fragmented media environment, marketers must develop multi-platform advertising strategies to effectively reach their target markets. The BIMA Cross Media Forum was created to bring together leading agencies, marketers and publishers to have an open dialogue on the challenges, successes and realities of executing across multi-media platforms.
Now in its fourth year, this half day forum will include a keynote address and 4 case studies offering actionable, solution-oriented recommendations for planning, creating, implementing and measuring successful cross media programs. Each case study will include the viewpoint of the agency, the publisher and/or the client and will discuss why the campaign was not only considered successful in its results, but also why it was a winning integrated campaign.
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