Linking Geospatial Data to Business Intelligence
from Data Management Association (DAMA) - Boston Chapter
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Friday, October 24, 2008, 9:00am - 12:00pm
Geospatial information systems (GIS) operate in a significantly different paradigm from the traditional tabular databases which most IT professionals are familiar with. Most data warehouse (DW) and business intelligence (BI) operations continue in this tabular mode, where, for instance, data from various sources are associated by their identifiers (e.g. foreign keys).
Spatiality (where things are located) can be terribly important in many kinds of business analysis (retail marketing, school district planning, and tracking of crime and disease). Moving data and information between the two paradigms (BI and GIS) can be challenging.
This presentation explains how the two paradigms are different, and how data is stored in geospatial databases, and how associations are created. For example, customer locations may be geocoded and then plotted on a map of the city, overlaid with census data, and the demographic characteristics assigned by area of residence of the customer or potential customer. These demographic attributes can then be ported back into the BI environment for stratification and other evaluation.
This material has been presented in a half-day class at The Data Warehousing Institute; a Colloquium for students and faculty at the School of Business & Management at La Sierra University; and the annual TechEd Conference in Ontario, CA.
Who should attend:
* people involved in retail, insurance, public health, criminal justice
* Data Architects
* Data Administration Managers
* Data Modelers
* Data Analysts
Speaker Biography:
Michael Scofield is Manager of Data Asset Development at ESRI in Redlands, California. He also holds an adjunct faculty position at Loma Linda University in the Department of Health Information Management. He is the recipient of the 2008 DAMA International Community Award presented in San Diego, March, 2008. He was also a 2007 nominee for the DAMA Award for Professional Achievement.
Mr. Scofield is a popular speaker in topics of data management, data quality, data warehouse design, as well as satellite imagery interpretation and emergency communications. His career has included both the education sector and private industry in areas of data quality, decision-support systems, data warehousing, and data management. His articles appear in DM Review, the B-Eye Newsletter, InformationWeek magazine, the IBI Systems Journal, and other professional journals. He has spoken to over 140 professional audiences for organizations such as Data Management Association (DAMA) chapters (16), European Metadata Conferences (4), information quality conferences (3), The Data Warehousing Institute (TDWI) (6), Oracle User Groups (9), Institute of Internal Auditors, Association of Government Accountants, Quality Assurance Association chapters, Association for Computing Machinery (ACM) and numerous other professional and civic audiences. He has humor published in the L.A. Times and other journals.
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