Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation
from New England Direct Marketing Association (NEDMA)
This event has passed.
Friday, November 21, 2008, 8:30am - 3:30pm
This seminar will focus on the statistics, strategies, tactics, and benefits of search engine, blog and social media marketing. It will detail the links between search engine optimization and a strong presence in blogs and social media sites. Any marketer (client or agency side) who wishes to access prospects when they are researching or discussing their products and services should attend. Seminar will be led by Overdrive Interactive Founder and CEO Harry Gold.
Topics covered will include:
--Current and predicted trends in search, blog and social media behavior and technology
--Assessing your company's search engine presence
--A detailed overview of paid search listings and advertising opportunities
--A detailed overview of organic search engine optimization
--Some tactics regarding universal and image search
--Converting search engine traffic into customers and leads
--A breakdown of the major search properties, the blog landscape and social media sites
--The anatomy of a blog and social media site profiles and channels
--Some basic tactics for blog and social media outreach and politically correct saturation
--Case studies
About Harry Gold:
Harry started his online career in 1995 when he founded Interactive Promotions. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies. His client experience includes search and online media management for General Motors, Harley-Davidson, John Hancock, Dow Jones, EMC, Progress, LoJack, Cognos, Mosnter.com and many other companies who now enjoy a strong Internet presence.
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