Customer-Centered Website Design for eCommerce Success
from New England Direct Marketing Association (NEDMA)
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Friday, November 21, 2008, 8:30am - 12:30pm
Do you want to avoid the pitfalls of not knowing or misunderstanding how to service your online customers? In this session, you will learn the philosophy and process of customer-centered design and how it will profitably benefit your eCommerce and overall business.
Join us for a relaxed roundtable peer discussion as Chris Fargiano, co-founder of Envisa, will present the topics below and will follow up with a lively discussion from the group. In addition, Chris will apply the Customer Design Process to live, on-the-spot assessments of several attendees' websites.
Customer-Centered Design Process and Techniques
--Research and Analysis
--User Modeling
--Requirements Definition
--Refinement and Iteration of Design
Persona Profiling
--Persona Development
--Persona vs Market Segmentation
Live on-the-spot website assessments and applying the Customer-Centered Design Process in reviewing
-- search engine marketing
--product navigation and search
--merchandising
--shopping process
About Chris Fargiano:
In addition to his role as chief executive, Chris works regularly with Envisa's clients to help define, design and deliver business solutions, particularly in the areas of user experience design, e-commerce solutions, e-marketing, and sales force effectiveness.
Chris is a regular industry speaker, leading discussions on the key business challenges faced by multi-channel retailers. Before founding Envisa, Chris held various positions in the technology and business consulting industry, most recently with Accenture. He received his B.A. in Bio-Mechanical Engineering from Harvard University.
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