Digital Strategy Series: Going Digital in a Downturn
from Massachusetts Innovation & Technology Exchange (MITX)
This event has passed.
Tuesday, December 9, 2008, 8:00am - 10:00am
The outlook for nearly every sector of the economy has been dampened by the waves of banking and energy industry crises that have crashed on shores across the globe. The digital economy is still small relative to other industries and relative to the marketing budgets that point to broadcast and print. As marketers consider their options for 2009, what effects will the economy have on their budgets – and specifically on the digital channel?
Issues we will cover in this session include:
* Will 2009 look like 2002, or will this recession be an opportunity for digital marketing concepts?
* Who will be the digital winners and losers in a digital recession?
* Will experimental marketing concepts like mobile, video and widgets be put on the back burner in favor of well-tested creative concepts?
* How long will the downturn last?
* How do agencies and investors view this downturn – is it a time to steal share or hold on tight?
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