Ignore Social Media at Your Peril: How to Develop your Online Brand Using Social Media
from New England Direct Marketing Association (NEDMA)
This event has passed.
Tuesday, December 9, 2008, 8:30am - 10:00am
Johnson & Johnson developed a viral campaign for their Motrin pain reliever product and was brought to its knees in less than 48 hours due to a raging firestorm on Twitter.
Twitter. Facebook. MySpace. LinkedIn. Flickr. Blogs. How do you keep track of it all and most important, how do you use these tools in a business setting?
In this interactive presentation, business-to-business marketing expert Dianna Huff will explain how to incorporate social media into your marketing or your business. You will learn: Why the “new rules” of social media mean you must understand how social media can positively and negatively impact your business.
About our speaker: Dianna Huff, DH Communications, Inc.
Dianna Huff is a B2B marketing expert who has built her online presence using social media tools including a blog, LinkedIn, articles, and Twitter. She's also the President of DH Communications, Inc., a firm specializing in B2B marcom consulting and copywriting, has been quoted in the media and books, and is currently a contributing writer for the Visual Thesaurus. Her clients include large and small companies across the U.S.
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