Using Advisory Boards, User Groups, and Key Opinion Leaders to Achieve Business Goals
from Medical Development Group (MDG)
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Wednesday, December 3, 2008, 6:00pm - 8:00pm
Market input is a crucial element of success in any business enterprise. From a start-up to a mature operating business, failure to get comprehensive information on market needs, perceptions and trends may quickly bring a promising venture from excitement to frustration. Early stage entrepreneurs are particularly vulnerable for several reasons: convincing data on market segments, target users, decision makers and sales processes are generally a pre-requisite for successful fund raising; obtaining good market intelligence usually requires a financial investment; and finally, because quite often one or more of the company founders, officers or directors are part of the target user population, there is a temptation to skip market research and rely on the personal knowledge or anecdotal information.
Today we will get a brief overview of a range of methods available to early stage entrepreneurs to ensure they are on the right track to success. Then we'll take a focused look at the reasons to use advisory boards, user groups and key opinion leaders, and the dangers involved in neglecting them or using them improperly.
MODERATOR:
- Joan Bramer, Global Director, Epoxy Technology
PANEL:
- Richard O'Brien, Founder, Nagog Hill Partners
- Olga Cherniavsky, Founder, Griggs Strategy Group
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