Global Strategies for Market Penetration: Don't Get Lost When You Go Abroad
from Medical Development Group (MDG)
This event has passed.
Wednesday, January 7, 2009, 5:30pm - 7:30pm
One of the major questions facing an emerging company is the geography of its target markets: do we stay within the US or plan a global presence, where do we go first, and how do we succeed?
No company or product can succeed in entering a new geography without two major components of strategic marketing:
1. understanding the special characteristics and requirements of the target market; and
2. creating awareness among target customers of the company/product.
Early planning of clinical trials, properly staged regulatory submissions, and understanding of reimbursement systems may help your company save significant funds and shorten the time to first sale. The decision to enter into a strategic alliance with global partners, and the choice of the right partners, may be crucial.
Our panel of specialists, each with years of experience and success in entering global markets, will share their knowledge and provide information that will be sure to interest new entrepreneurs and practiced business leaders alike. If you are planning to enter one or more of the global markets, this forum will provide essential information to consider including market research and development, clinical & regulatory strategies, and alliances with global and local partners.
Moderator:
- Olga Cherniavsky Founder, Griggs Strategy Group
Panel:
- Ed Berger - Larchmond Strategic Advisor
- Lise Halpern - Founder FocusOnStrategies
- Richard Halpern - Halpern Info Services
- Olga Cherniavsky - Founder, Griggs Strategy Group
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