Tools, Tips and Techniques for Converting More Website Visitors to Customers
from Society of Professional Consultants
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Wednesday, May 7, 2008, 7:30am - 9:00am
In this Breakfast of Champions meeting, Linda Kaye will present a variety of tips, tools and techniques for converting more website visitors to customers. Attendees should leave the meeting with the following insights:
* How understanding your target audience will allow you to design meaningful navigation scenarios.
* How understanding their buying decision process will lead your visitor to your desired call-to-action.
* How following best practices for website landing pages will increase conversion.
* How cool technology on your website can help engage prospects in a series of small "Yeses".
Come for breakfast and learn how conversion architecture changes the way you think about your website.
About the speaker:
With a unique blend of creativity, technical skills, marketing acumen, and business savvy, Linda Kaye is well qualified to supply advanced Web technology solutions to small and mid-sized businesses. She holds an MBA and Marketing Certificate from Southern New Hampshire University, certification in Graphics and Web Design from Pioneer Computer School of Visual Arts, and has over 25 years of business experience.
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