Sales & Marketing Collaboration among Alliance Partners
from Association of Strategic Alliance Professionals
This event has passed.
Wednesday, June 18, 2008, 6:00pm - 8:30pm
In this session, John Neeson, Managing Partner and Cofounder of Sirius Decisions, will lead an interactive panel discussion to explore how alliance managers can work with sales and marketing personnel to drive sales. With more than three hundred customers, Sirius Decisions is a research and advisory services firm focused on providing the operational intelligence that sales and marketing executives need to maximize top line growth.
Through a combination of interactive presentation, facilitated discussion, and panelist Q&A, you will:
- Hear local alliance and marketing executives discuss how they approach co-selling and marketing with alliance partners
- Learn how others define partner marketing
- Gain exposure to benchmark data
- Gain insight into why companies are spending more on partner marketing
Speakers:
John Neeson, Managing Director and Co-Founder, SiriusDecisions
Peter Koliopoulos, Vice President of Global Channel Marketing, EMC
Anna Dorcey, Senior Director of Corporate Marketing, 3Com
Sandy Smith, Director of Global Systems Integrator Alliances Marketing, CA, Inc.
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